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Healthier Weight Appoints Montpellier.

Healthier Weight appoints Montpellier PR

Weight loss surgery specialist, Healthier Weight has appointed award-winning Montpellier to handle its PR and social media campaign in order to gain professional spokesmanship and status in the consumer media and raise their profile in the medical profession.

Healthier Weight is one of the only healthcare providers in Europe that provide a comprehensive range of weight loss solutions, including gastric bands and gastric balloons.

Formed in 2005 by bariatric surgery expert Dr David Ashton, Healthier Weight now has weight loss centres in several locations across the UK including Birmingham, Manchester, London and Cardiff.

Montpellier is tasked with providing an integrated PR and social networking programme, aimed at national consumer titles and backed by customer case studies and professional medical expertise.

The social networking phase of the brief encompasses the use of Facebook, Twitter and online forums to gain mutual engagement and dialogue with target audiences. The platforms will provide a domain where past, present and potential clients are able to communicate and share experiences/views on all subjects regarding weight loss.

Victoria Schlesinger, Account Manager at Montpellier working on Healthier Weight, said: "We have strong credentials in the healthcare industry and are excited to be working with Healthier Weight in their PR campaign.

Our overall strategy will focus on building the media's understanding and knowledge of Healthier Weight's surgical procedures, through a combination of fundamental PR activity and personal case studies of the company's patients."