A Canadian stock-listed factory production incident sparked a chain reaction and completely destroyed the facility with no injuries. However, police and emergency services evacuated the village and it was also suspected that the local river was polluted by run off chemicals.
What we did:
• Designed a media relations strategy to contain media coverage
• Issued statements (to employees, local communities/authorities, trade customers,
users, environmental associations, etc.)
• Set up a hotline for public enquiries
• Protected the client's global and stock reputation
• Won Montpellier a Gold Award from the Chartered Institute of Public Relations
(CIPR)